Our Mission

Our Mission is to “Fulfill Your Family Dreams.” Proud Fertility is an inclusive full-service consultancy that aims to help all Intended Parents realize their dreams of growing their family. We are committed to providing unparalleled support throughout the entire journey for Intended Parents, Egg Donors and Surrogate Mothers.

Values

• Pride: We prioritize working with Intended Parents, Surrogate Mothers, and Egg Donors who embrace their identity.
• Equality: Everyone deserves the chance to become a parent, and we make every effort to serve all types of families, including single men and single women, gay couples, people who identify as trans, cancer survivors, older couples, and infertile heterosexual couples.
• Accountability and Transparency: There is an expectation of Proud Fertility staff and all parties involved to be open and truthful. We are committed to going the extra mile to ensure your surrogacy and egg donation experience is as smooth as possible.
• Generosity: Surrogates and Egg Donors in Canada assist in the process of third-party reproduction altruistically. Surrogate Mothers and Egg Donors recognize their important role and desire to help others fulfill their family dreams through this priceless gift of life. In recognition of the generous nature of our work Proud Fertility has a firm commitment to donating 5% of its revenue to registered charities who align with our values. Additionally, company resources are allocated to all Proud Fertility staff to contribute to their local communities through relevant and meaningful volunteer experience.
• Empathy: We know it sounds cliché but at Proud Fertility our Intended Parents, Surrogates, and Egg Donors are people, not numbers. We recognize that individual needs are unique and we approach client care from a holistic perspective.