Proud Fertility teamed up with Ella Bella Maternity to showcase some great maternity wear available in Ella Bella Maternity’s shop in Calgary or online for our Surrogate Mother’s across Canada.

The gorgeous and sweet Carmen was our model for the day. She is halfway through her pregnancy (the big 20 weeks!) with her first surro-baby! (Thank you, Carmen! We love you!)

Ella Bella Maternity owner Stephanie Kozina gave us some great tips about shopping for maternity wear.

Stephanie’s Maternity Shopping Tip #1:

Get yourself a Belly Bandit!

Be prepared for postpartum recovery by investing in a postpartum belly band. The Belly Bandit comes in a variety of styles and is available both in-store and online at Ella Bella Maternity. A Belly Bandit provides support and helps your hips and muscles go back to their pre-pregnancy state. For the perfect fit, stop into Ella Bella Maternity for a fitting post baby or check out the “Chat with Stephanie” feature on Ella Bella Maternity’s website for live sizing advice from Stephanie herself!

Stephanie’s Maternity Shopping Tip #2

Shop non-maternity brands for versatility and style. Stephanie has handpicked a number of brands that wear well throughout pregnancy, have zippers and buttons for breastfeeding access and are stylish enough to wear long term. Carmen loved the Papillon Cacoon Sweater (Carmen in a Cardigan) and Midi Sweater with Pockets.

Stephanie’s Maternity Shopping Tip #3

Stay cozy in the winter with a winter jacket panel from Ella Bella Maternity. Instead of buying a new jacket or winter coat that you will only wear once, have an adaptor fitted. Many of these panels can be flipped around to turn your coat into a babywearing coat, too! Talk about versatile!

I had a blast shopping at Ella Bella Maternity with Stephanie and Carmen, in Calgary. Who knew shopping to accommodate an expanding waistline could actually be fun! Check out the video, recorded live, for all of Stephanie’s quick and dirty maternity shopping tips, Surrogate Carmen’s mini fashion show, and check out the best maternity essentials!


Don’t forget to like and follow Ella Bella Maternity on Facebook, Instagram, Twitter, and Pinterest!



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